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What's it costing you?

A free calculator for small businesses: what slow replies, admin and a quiet website cost you each month. Your numbers stay in your browser unless you send them.

Close-up of a man in a striped polo shirt counting a fold of rupee notes at a market, his face out of the frame.
The money you can count is the easy part.

Which of these hurt?

Pick one or more.

Your numbers

Examples to start with. Swap in your own.

Why this example: An example for a small business site. Check your analytics or your host's dashboard and put in your own.

Why this example: Most small-business sites turn 1% to 3% of visitors into enquiries, so we start in the middle.

Why this example: Cold leads close at 2% to 5% and warm ones at 15% to 25%, so we start at 10%. You know your own number; use it.

Why this example: Just an example. Put in what an average new customer spends with you.

Why this example: Published net margins for Indian small firms mostly run 2% to 15%. On one extra sale you keep more, since rent and salaries are already paid, so 15% stays on the safe side.

How hopeful should we be?

Cautious is the default. Move it only if you're sure.

What if we're only half right?

Halves every benefit. If it still looks worth fixing, it probably is.

Here's your leak