Custom AI chatbots and assistants for your business
Answers your customers from your own information, at any hour, and passes the tricky ones to a person. Chalu, on this page, is ours: a smaller version with no AI service behind him.
The short version
We build AI chatbots that answer your customers on your website, WhatsApp and Instagram DMs, from your own products and policies. Anything outside that goes to a person on your team.
- Who it's for
- Anyone who answers the same twenty questions all day: a clinic's front desk, a coaching class in admission season, a shop with a “where is my order” inbox.
- What you get
- An assistant that answers from your approved information, takes a name and number, books appointments and hands over when it's out of its depth.
- How it's priced
- A fixed quote after the call, paid in milestones. The AI provider bills the usage to an account in your name, and we add nothing on top.
Chalu, and what yours would be
Chalu runs in your browser on answers we wrote by hand, with no AI service behind him. That's why he's free to run, and why he sometimes says “that one's beyond me”.
A client's assistant is trained on their products and can use a large language model, so it copes with more. It also costs something each month to run.
What an assistant can and can't do
Answers questions
About your products, timings, policies, and where an order has got to.
Collects details
A name, a number and what they're after, sent to your team or CRM once they've agreed.
Books calls and appointments
Straight into your calendar or booking tool.
Speaks your customers' language
English and Hinglish from the start. Other languages once we have enough of your old chats to test against.
It won't give medical, legal or money advice, or promise a discount nobody agreed to. And it always says it's a bot.
What happens when it can't answer?
It passes the customer to your team with the whole chat attached, by email, WhatsApp or your CRM, so nobody explains twice. A customer can also ask for a person at any point.
Before launch we run it on last month's inbox to see where it hands over, and where it should have.
Where it lives
Your website
A chat window on every page, or only on the pages you pick.
WhatsApp
On your own business number, through WhatsApp's official Business API.
Instagram DMs
Replies to the questions that pile up in your Instagram inbox.
Your data stays yours
Your knowledge base, prompts and chats are yours, and never train anything else. The AI account is in your name, so you see the usage and the bill yourself.
We build with India's DPDP Act and Europe's GDPR in mind: it asks for a phone number only when there's a reason, and asks before storing it.
What we need from you
Your FAQs, policies and old WhatsApp chats, in whatever state they're in, because old chats show how customers really phrase things. And one person on your team to pick up the hand-overs.
How an assistant project runs
Map
A 30-minute call about the questions you answer most, then a written plan and a fixed quote within two working days.
Build
A first version trained on your information. You try it in the weekly recorded demo and send back what it got wrong.
Connect
Live on your website, WhatsApp or Instagram, with handover to your team and your CRM.
Hand over
We tune it on real questions, show your team how to change its answers, and fix anything that breaks in the first 30 days at no charge.
Questions we get asked
Will the assistant make things up?
Less than you'd fear: it answers only from the information you've given it and passes on anything else. Early slips are usually a question nobody thought to include, like your Diwali hours, which we add.
Can it reply in Hinglish?
Yes, including Hinglish typed in Roman script, like “kal open hai kya”. Slang from one city or one trade is where it slips, so we teach it the words from your old chats first.
What does an assistant cost to run each month?
It depends on how many conversations it has, and the plan estimates it for your numbers. The bill comes from the AI provider to you, so you can check it against what we said.
Is Chalu the kind of assistant I'd get?
No, yours would be bigger: Chalu has hand-written answers and no AI behind him, so he gives up more often. If your questions are the same thirty every day, something like Chalu might be enough.
Where can customers talk to it?
On your website, WhatsApp and Instagram DMs, with WhatsApp on your own number through the official Business API. We usually start with the channel most questions come through, then add the others.
How will I know it's working?
Every conversation is logged with where it handed over, and the same hand-over again and again means an answer is missing. With the optional care plan we go through the log with you each month.
Where to next
Tell us what customers keep asking
Paste the five questions you're most tired of typing. That's enough for us to say whether an assistant would earn its keep, and we reply within a working day.